Find your $2 bill.
For over twenty-two years in television, my job came down to fifteen seconds. Find the one thing nobody could stop watching. This guide is that process, written down for founders and CEOs.
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- 22 years in television
- Close to 100 shows
- About 2,000 episodes
- 4 Emmy nominations
You're great at what you do. You just sound like everybody else.
Ask ten people in your industry what makes them different. You'll hear it every time. I care more. I've been doing this for twenty years. I go the extra mile.
All of it is probably true. And the other nine people can say the exact same sentence. Once nine people say it, it's noise.
Six chapters. A pen. One sentence nobody else can say.
Best or only
The kitchen test. Ten seconds to find out if you sound like everybody else.
Your ingredients
A worksheet for everything you've been calling "just my job."
Your $2 bill
How a cash buyer in Charlotte found the one detail nobody else had.
Your ONLY Statement
One sentence. Three tests. Short enough to say in one breath.
Your origin story
Twenty questions, four tests, five acts. Plus mine, word for word.
Say it
Voice Memos, one AI prompt, and how to get past Sally from eighth grade.
That one detail became his whole brand. The full story, and the worksheet I used to find it, are in the guide.
Send me the guide
Hey, I'm Brad Holcman.
I help founders and CEOs find the one story that makes them the only choice.
For twenty-two years, my job was to find the thing before anybody else could see it. I took over Duck Dynasty. I ran Intervention. I co-created 60 Days In. Then on April 24th, 2024, I sat in a front row and decided to do for people like you what I'd done for everybody but me.
My grandmother handed out $2 bills so people would remember her. I help you find yours.
Don't be the best. Be the only.
Thirty-two pages, five worksheets, and the exact questions I ask in the room. Free.
Send me the guide